Choose ONE instead of Everyone

This is the first post. I have written it spontaneously, without thinking it all through. And that’s appropriate as the topic is about ‘being in the present moment and let it unfold.’

I just returned from a 2-day retreat visiting my old friend Joe in Ireland. One outcome was to start this blog – and here it is! I arrived last midnight and this morning it’s created and going live.

I had one impulse when I decided to sit down and write: It was a saying I heard, related to marketing: “If you try to reach out to EVERYONE you reach out to NOONE. Instead: Focus, choose a niche, use the sniper vs. the shotgun approach.” (…)